Concept Development
The intended experience offered to guests needs to be clearly defined, even before they enter the restaurant for the first time. The qualitative ‘feeling’ in which the property intends to evoke, is as essential as the sustainable quantitative success of the project itself.
- Strategy consulting
- Analysis and concept development
- Implementation
- Step-by-step planning
- Operational audits
Strategy consulting
- Development of strategic decision frameworks
- Competition analysis and analysis of self-positioning
- Definition of strategic orientation and targets
- Consequences regarding products and services
- Adjustments to organization
- Development of business plans
- Implementation of targeted measures and support during implementation
Analysis and concept development
- Trend tours
- Workshops on trends and strategy
- Monitoring of consumer, restaurant, and supplier markets
- Quality control
- Offer and price analysis
- Development of sales channels and marketing campaign
- Examination internal and external processes
- Development of operational procedures Financial analysis
- Development of expansion strategy
Implementation
- A build-up of the necessary organizational structures, including job descriptions
- Recruitment of management with support of outside partners if necessary
- Pre-opening budgets
- Operating Budgets
- Cash flow calculations
- Liquidity calculations
- Development of a detailed business plan
Step-by-step planning
- SWOT – analysis
- Management cockpit, facts, and figures
- Benchmarking
- Cost and profit analysis
- ‘Room for improvement’ analysis
- Consolidation and support during the consolidation phase
- Management and team interviews
- Interviews with primary clients
- Process and organizational analysis
- Development of product and service offers
- Drafting of operating budget
Operational audits
- Comprehensive competition and location analysis
- Mystery shopping
- Market analysis
- Benchmarking
- Strategy and success criteria
- Options for optimal real estate usage
- Economic analysis, calculations, KPIs
- Layout – target and performance comparison
- Diagnose investments
- Evaluation of existing concepts
- Value-benefit analysis
Referenzen
References
Lindt & Sprüngli, Kilchberg
Chocolate Competence Center, Headquarters
Concept gastronomy and support of project management.
Head Office Stade de Suisse, Bern
Soccer stadium Bern
Concept VIP-z and lounges, financial analysis of the business plan, interior design/decoration and value benefit analysis.
Areal Villa Rosau, Zürich
Residenz Rosau
Different gastronomy concepts, analysis of financial scenarios and support of architect Gigon-Guyer in the planning phase.
Burgergemeinde, Bern
Kulturcasino Bern
Audit of F&B outlet and processes, concept development for future gastronomy, and development of organizational structures.
Givaudan, Dübendorf
Maggi-Areal, Kemptthal
Development of F&B concept and lead of leasing process.